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HAIRPLEXX's Challenge
With a focus on Men's hair styling, Hairplexx was looking to develop a new series of hair styling products to cover all male customers in the European and American markets.
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Solution
ileezon helped Hairplexx study male hair quality and their needs in 10 markets. ileezon then designed 9 products according to all occasions and all hair types for Hairplexx. Hairplexx’s new line includes hair wax, pomade, hair clay in matt, highlight for dry and oily hair types.
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Outcome
Hairplexx's new hair styling series got good reputations among customers soon after its launch.
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