Case Study

Case Study

  • HAIRPLEXX's Challenge

    With a focus on Men's hair styling, Hairplexx was looking to develop a new series of hair styling products to cover all male customers in the European and American markets.

  • Solution

    ileezon helped Hairplexx study male hair quality and their needs in 10 markets. ileezon then designed 9 products according to all occasions and all hair types for Hairplexx. Hairplexx’s new line includes hair wax, pomade, hair clay in matt, highlight for dry and oily hair types.

  • Outcome

    Hairplexx's new hair styling series got good reputations among customers soon after its launch.